The Pilot District Project
National Building Museum | 2018 | Washington, DC
Non-profits, Cultural Organizations, Museums | Visual Identities, Exhibition Design, Graphic Design, Project Management
The goal of the project was to create the overall exhibition and graphic design for an exhibit in a 1,000 square foot gallery. The space needed to be transformed from a gallery with exhibits for a school age audience to a more serious and refined tone that complemented the subject matter (Civil rights and the relationship of a community with the police).
Services
Exhibition design
Graphic design
Project management
Production artwork
Fabrication coordination
Approach
We used an art-based sensibility and approach to refresh the gallery so that the overall experience indicated a complete shift in audience, interpretive strategy, and aesthetic. Using a salon-style method of hanging the framed objects on a neutral wall color provided interest and focus to the primarily two-dimensional objects in the show. Combining a content-based approach to the graphic hierarchy with the intentional, limited, yet distinct color palette for each topic helped further organize the elements of the exhibition.
